馨邻鸡汤馆LOGO设计
为鸡汤馆设计的LOGO，餐厅希望以新中式的设计吸引消费者。前期沟通中特别提到不希望使用鸡的形象和热腾腾的烟，不希望这些元素引起年轻食客产生“所见即所食”的不快感（ LOGO是一只很可爱的小鸡，但是马上要被我吃掉 ）。最终方案展现了餐厅忙碌的景象——汤碗堆叠，汤汁飞溅，鸡的造型相对抽象，避免了客户的担忧。
馨邻CHICKEN SOUP RESTAURANT / LOGO DESIGN
LOGO design for 馨邻 chicken soup restaurant in Sichuan, China. In early communication, our client mentioned they didn't want to use images of chicken or smoke. They said as a leisure restaurant which hope to attract young consumers, they want to avoid the unpleasant feeling when diners find that the LOGO is a cute chick, but soon will be eaten by them. The final design shows a busy scene of the restaurant: bowls stacked, soup splashed over. What? You find a chick? NO NO, impossible, our client said no chicken.
